"Marketing Management," serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can devel…
"Technology is not About Tools, it deals with how man works," wrote Peter Drucker forty years ago. Technology, Management, and Society brings together twelve carefully chosen selections that explor…
Presents a collection of seventeen controversial debates on management covering topics such as corporate downsizing, insider trading, mandatory drug testing in the workplace, global sweatshops, and…