"Marketing Management," serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can devel…
This textbook employs supply chain framework to discuss relevant operations concepts, tools and issues. Topics covered include demand management, supply management, inventory management, and capaci…
Contains chapters that cover what instructors want students to know about MIS. Arranged with chapter opening cases that highlight how an organization has implemented many of the chapter's concepts,…
This text, chapters and content are heavily influenced by the framework and essential content of the Malcolm Baldrige National Quality Award criteria. It provides a managerially-oriented, integrate…
This text surveys the field of operations in the services and manufacturing sectors. It provides coverage of the strategies of designing a product or service, through the processes making and deliv…
In this text, students learn how to co-ordinate the 3 important business resources - people, information and information technology