This text shows how financial theory can be applied to corporate decision-making. It contains sections on foundations of finance, investment assets and required returns, financing, and dividend pol…
Shows readers how to use financial and accounting methods to get to the heart of pressing business problems. This book focuses more closely on tailoring accounting tools to meet individual manager'…
The three basic themes that emerge in this student text are an emphasis on working at an intuitive level, a unified valuation approach to corporate finance, and a managerial focus emphasizing the r…
This book is about marketing and marketing strategy planning, and at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.-Back cover.