Strategic management : an overview -- Analyzing the external environment -- Industry and competitive analysis -- Analyzing the internal environment and establishing long-range objectives -- Identif…
This text integrates academic theory with current business practices in strategic management. Illustrating concepts with examples from global organizations, it features a selection of applications-…
The book takes a more theoretical perspective than is normally seen in strategy texts and so suits undergraduate courses where students have limited practical experience and where conceptual princi…