Marketing : concepts and strategies

Edition

9th

ISBN/ISSN

0395707463, 9780395707463

Collation

xxx, 753 pages : color illustrations, color maps ; 26 cm

Series Title

-

Call Number

32311090

Marketing

Edition

9th

ISBN/ISSN

9780073404721, 0073404721

Collation

xlvii, 742 pages : color illustrations, map ; 29 cm

Series Title

McGraw-Hill/Irwin series in marketing

Call Number

191697298

Marketing 97/98

Edition

19th

ISBN/ISSN

0697373169, 9780697373168

Collation

240 pages : illustrations ; 28 cm.

Series Title

Annual editions.

Call Number

658

Marketing

Edition

-

ISBN/ISSN

0471864935, 9780471864936

Collation

xvi, 734 pages; 27 cm

Series Title

-

Call Number

10184323

Marketing management

Edition

10th

ISBN/ISSN

2857901232, 9782857901235

Collation

790 pages : illustrations ; 24 cm

Series Title

-

Call Number

44995574

Marketing : an environmental perspective

Edition

-

ISBN/ISSN

0829901191, 9780829901191

Collation

-

Series Title

-

Call Number

2986098

Essentials of marketing : a global-managerial approach

This book is about marketing and marketing strategy planning, and at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.-Back cover.

Consumer behavior and marketing strategy

Edition

4th

ISBN/ISSN

0256139040, 9780256139044

Collation

xxvii, 738 pages : illustrations ; 24 cm.

Series Title

-

Call Number

32625838

Marketing : contemporary concepts and practices

Edition

4th

ISBN/ISSN

0205120725, 9780205120727

Collation

XIII, [3], 144, XXIV, [2], 790 s. : il. kolor. ; 26 cm.

Series Title

-

Call Number

658

A preface to marketing management

Provides an overview of the critical aspects of marketing management. Can be used as a supplement in undergraduate and MBA level marketing management courses as well as continuing courses, executiv…