Shows readers how to use financial and accounting methods to get to the heart of pressing business problems. This book focuses more closely on tailoring accounting tools to meet individual manager'…
The three basic themes that emerge in this student text are an emphasis on working at an intuitive level, a unified valuation approach to corporate finance, and a managerial focus emphasizing the r…
This book is about marketing and marketing strategy planning, and at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.-Back cover.
"Conceived with the backdrop of several years of mentoring experience at TiE, the Essentials of Entrepreneurship addresses many of the common questions and issues faced by both new and seasoned ent…
Addresses traditional cost concepts, but makes cost accounting functional by focusing on measuring and managing costs. The real-world approach of this text, including the use of focus companies and…