Strategic management : an overview -- Analyzing the external environment -- Industry and competitive analysis -- Analyzing the internal environment and establishing long-range objectives -- Identif…
Devised by leading consultants, strategists, and business theorists - and widely adopted by organizations throughout the world - employee involvement, total quality management, and reengineering ha…
Offering a balance of research, management examples and pedagogy, five themes are integrated throughout the text - globalization, diversity, organizational change, teamwork and ethics.
An introductory organisational behaviour textbook, this work provides a mixture of research and practice, and integrated text with relevant readings/cases/exercises.