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Business : an integrative approach

Fred L Fry - Personal Name; Richard E Hattwick - Personal Name; Charles R Stoner - Personal Name;

Rather than approach the material from a traditional or functional standpoint, such as presenting marketing, management, and finance as separate entities or chapters, this text presents them as an integrated whole. The framework captures how businesses really work in todays world.

Availability

T000003 658 Available

Detail Information

Series Title: -
Call Number: 43365867
Publisher: New York : Irwin McGrwa-hill., 2001
Collation: xx, 567 p. : illustrations ; 25 cm
Language: English
ISBN/ISSN: 0071179496, 9780071179492
Classification: 658
Content Type: -
Media Type: -
Carrier Type: -
Edition: 2nd
Subject(s): General management
Specific Detail Info: -
Statement of Responsibility: Fred L. Fry, Charles R. Stoner, Richard E. Hattwick.

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