Successful marketing research : the complete guide to getting and using essential information about your customers and competitors | EFI

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Successful marketing research : the complete guide to getting and using essential information about your customers and competitors

Edward L Hester - Personal Name;

The tools described are for the small business owner. Looks at a small business today and addresses a wide range of customer service and marketing problems that plague small businesses. Also explains why seventy- five percent of small businesses fail within the first two years

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T000128 33359098 Available

Detail Information

Series Title: A Wiley small business edition
Call Number: 33359098
Publisher: New York : Wiley., 1996
Collation: xv, 240 pages : illustrations ; 24 cm.
Language: English
ISBN/ISSN: 0471123811, 9780471123811
Classification: 658
Content Type: -
Media Type: -
Carrier Type: -
Edition: -
Subject(s): General management
Marketing research
Specific Detail Info: -
Statement of Responsibility: -

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