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Marketing : concepts and strategies

William M Pride - Personal Name; O C Ferrell - Personal Name;

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T000096 32311090 Available

Detail Information

Series Title: -
Call Number: 32311090
Publisher: Boston : Houghton Mifflin Company, cop., 1995
Collation: xxx, 753 pages : color illustrations, color maps ; 26 cm
Language: English
ISBN/ISSN: 0395707463, 9780395707463
Classification: 658
Content Type: -
Media Type: -
Carrier Type: -
Edition: 9th
Subject(s): General management
Marketing
Specific Detail Info: -
Statement of Responsibility: William M. Pride, O.C. Ferrell.

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