Essentials of marketing : a global-managerial approach | EFI

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Essentials of marketing : a global-managerial approach

William D Perreault Jr - Personal Name; E Jerome McCarthy - Personal Name;

This book is about marketing and marketing strategy planning, and at its essence, marketing strategy planning is about figuring out how to do a superior job of satisfying customers.-Back cover.

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T000042	58807620		Available
T000043	58807620		Available

Detail Information

Series Title: McGraw-Hill/Irwin series in marketing.
Call Number: 58807620
Publisher: Boston, Mass : Mass. McGraw-Hill/Irwin c., 2006
Collation: -
Language: English
ISBN/ISSN: 0072935898, 9780072935899
Classification: 658
Content Type: -
Media Type: -
Carrier Type: -
Edition: 10th
Subject(s): General management
Marketing
Specific Detail Info: -
Statement of Responsibility: William D. Perreault, Jr., E. Jerome McCarthy.

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