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A preface to marketing management

J Paul Peter - Personal Name; James H Donnelly - Personal Name;

Provides an overview of the critical aspects of marketing management. Can be used as a supplement in undergraduate and MBA level marketing management courses as well as continuing courses, executive development programs, and continuing education seminars.

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T000013 33983582 Available

Detail Information

Series Title: Irwin series in marketing.
Call Number: 33983582
Publisher: Burr Ridge, Ill. : Irwin., 1997
Collation: xi, 368 pages : illustrations ; 24 cm.
Language: English
ISBN/ISSN: 0256202818, 9780256202816
Classification: 658
Content Type: -
Media Type: -
Carrier Type: -
Edition: 7th
Subject(s): General management
Marketing Management
Specific Detail Info: -
Statement of Responsibility: -

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