"Marketing Management," serves as an overview for critical issues in marketing management. The text strives to enhance knowledge of marketing management and advance student skills so they can devel…
Contains chapters that cover what instructors want students to know about MIS. Arranged with chapter opening cases that highlight how an organization has implemented many of the chapter's concepts,…
The articles that have been chosen for [this book] represent a cross section of the current writings on the subject with a few selected classics. This collection addresses the various components of…