This text attempts to bridge the gap between accounting theory and professional auditing practice. Topics include audit standards and reports, basic concepts of audit planning, analytical procedure…
Provides an overview of the critical aspects of marketing management. Can be used as a supplement in undergraduate and MBA level marketing management courses as well as continuing courses, executiv…
The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic …
Keep legal costs to a minimum by doing it yourself! "... will enable small-business people to save a lot of money by doing simple legal matters (contracts, partnership agreements) on their own.
Offers practical information, helpful tips, and advice on how to juggle successfully personal finances with the cost of caring for a loved one.
Examines the application of technical analysis in futures trading.