Foundations -- Business strategy: gaining and sustaining competitive advantage -- Corporate strategy: managing multiple-business firms -- Corporate strategy: diversification and synergy -- Leading …
ACTIVITIES IN MANAGERIAL ACCOUNTING. 1. Cookie Bake-off: Chips are part of the process costs. 2. Budget Assumptions and Not-for-Profits: The case of the Unfunded Symphony. 3. How Does Wall Street I…
Describing in detail the most promising new business prospects, this guide to setting up and running your own business considers what factors make for success or failure, what risks may be involved…
The tools described are for the small business owner. Looks at a small business today and addresses a wide range of customer service and marketing problems that plague small businesses. Also explai…
This research/theory-based text cites the theoretical foundations of sales management. The material in previous editions has been expanded to include empowerment, stress management, leadership, and…