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The marketing of nations : a strategic approach to building national wealth
Philip KotlerSomkid JatusripitakSuvit Maesincee

The Marketing of Nations is the first book in its field to connect macroeconomic public policy with the microeconomic behavior of industries, firms, and consumers, and the first to apply strategic …

Edition
-
ISBN/ISSN
068483488X, 9780684834887
Collation
xi, 451 pages : illustrations ; 25 cm
Series Title
-
Call Number
36543274
Availability1
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